Facebook Boosted Posts vs Facebook Ads

Facebook post - Facebook Boosted Posts vs Facebook Ads

 

Promoting your business on Facebook is a key component to nearly every Digital Marketing Strategy in 2018. If you have ever tried to advertise on Facebook, you’ll know that there are two main options to choose from – Boosted Posts or Facebook Ads.

In this article, I will describe what they involve, the ease of use, the best option regarding your marketing objectives and the positive and negative aspects of both Facebook Boosted Posts and Facebook Ads.


 

Boosted Posts

 

If you have a Facebook Business Page you may have seen a ‘Boost Post’ button appear just below a recently uploaded post. It is a simplified version of the Facebook Ads Manager and is a quick way to get people to view your content. The benefit to this is, of course, it is much easier to use and takes no time at all to get it running.

 

You get the options of picking a target audience, a total budget, and the duration you would like it to run for. You should get more engagement on your post (likes, comments and shares) from people that don’t already follow you, which is great, right?

 

Well, as an ‘easy to use’ option, I would say it is ‘easy’ for a reason. It may attract people that may be interested in your Facebook post (may is not good enough when it comes to creating long-term relationships with potential customers). You will be spending money that could be spent on other aspects of your marketing strategy that have better opportunities of getting more ROI (Return on Investment).

 

boost post - Facebook Boosted Posts vs Facebook Ads

 

Facebook Ads

If you have tried to run a Facebook Ad recently, you may have seen how they have changed the Facebook Ads Manager so there are so many options and as a small business owner, you may not have a scooby-doo what it all means (which is completely understandable).

 

This is the downside to trying to run Ads without understanding the new-improved system, one-click wrong and you’ve got it on every platform available (of which some are just seriously not going to work – it is dependent on your target demographic) or you are bidding far too high for CPC (Cost-per-Click) and your budget flies out the window with very little leads or conversions.

 

The positive attributes to Facebook Ads are that there are very many options regarding objectives, and if you have a clear objective in mind, you can get so specific that you could attract your perfect customer for very little Cost-Per-Result. That one perfect customer could turn into a loyal, repeat customer and then they will tell all their ‘like-minded’ friends about your business.

 

placements - Facebook Boosted Posts vs Facebook Ads

 

Can you see the difference? For the ease of use, boosting posts is great for a one-off solution for a singular post to increase engagement, whereas running Facebook Ads is more about the long-term objectives or goals for your business.

 

With the experience over the years of working with Facebook Ads I would recommend using this over boosting a post, however, if you just want a post to be seen and aren’t too worried about getting long-term customers then this is when you should boost a post.

 

Facebook Ads has evolved tremendously and the options are endless to how you can advertise your business. Re-targeting users that have already visited your website is a popular Facebook Ads marketing strategy and can help nudge users into making that final purchasing decision.

 

Conclusion

 

Boosted posts are not to be frowned upon, they can be great when you want to maximise the visibility and engagement on a single post. They are best used, for example, when you have a new product or service launching and want to create some brand awareness for your business.

 

Most of the time though, Facebook Ads are definitely the way to go, as you get so many options to choose from that are key to meeting your marketing objectives and they can achieve excellent results.

 

Thanks for reading!
Sam Horlock
Samarketing
www.samarketing.co.nz

Source: www.facebook.com

 

If you are having trouble with Facebook Ads Campaigns, I can help your business with the whole process. Email me at sam@samarketing.co.nz with any questions or check out our Ads Campaigns packages

Top 10 Reasons to hire a Social Media Manager for your Small Business

Copy of attracting an audience - Top 10 Reasons to hire a Social Media Manager for your Small Business

 

 

Do you find yourself not being able to keep up with your Social Media? With constantly changing algorithms and trying to post regularly to keep your customers engaged WHILST running a business – now that is a lot of work.

Social Media Marketing is a vital part of creating relationships with potential customers and retaining these customers to get repeat business from them again and again.

Therefore, I have compiled a list of the top 10 reasons why you should hire a
Social Media Manager 
for your small business today.


 

 

1)    To give yourself more time to focus on your business

It is difficult being a small business owner with so much to deal with on a day-to-day basis. You are running the show and sometimes things can get on top of you and generally the first thing that gets neglected are your Social Media pages. Imagine not having to worry about it and leaving someone else to do it all for you. The time you spend trying to come up with content for your Social Media pages is time that could be spent elsewhere, more productively.

 

 

2)    To keep your content posting consistent

There is nothing worse than a Facebook page that only posts once every so often, such as once a month or even once a year! Small businesses may not think there is anything important enough to share with their fans, however that is bad practice. A Social Media Manager will create a consistent content calendar which will be compiled with research into your target market to find out when they are most likely to be online including days of the week and times of the day. This means that your audience will be seeing your content consistently and they will remember your brand.

 

3)    To keep your target audience engaged

Alongside the consistent content calendar, the content itself needs to create engagement. A Social Media Manager will investigate your target audience and create content that will most likely engage with your posts. As a small business you generally won’t be able to continue to produce engaging content without extensive research into your target audiences’ online viewing behaviours and going back to point 1 – who has time for that? You’ve got a business to run!

 

4)    To choose the right platforms for your industry

There are small businesses that just use Facebook to promote themselves; there are also small businesses that use Instagram, LinkedIn, Pinterest, Tumblr, Twitter and Google+. But which one is correct? The truth is, the platforms you choose to promote your small business might be completely wrong for the target audience you are aiming to attract. This is when a Social Media Manager steps in – to create a Social Media Marketing Strategy and provide you with the suggested platforms that are most worthwhile for your industry.

 

5)    To maintain your small businesses reputation

Social Media isn’t just for engagement and brand awareness, it is also a customer service tool. People leave reviews on your pages, send you queries or questions regarding their purchasing history with you. It is so important to respond to these queries as soon as possible as it can affect your overall reputation in the future. A Social Media Manager can maintain your small businesses reputation by replying to common questions for you – or pass them onto you so the customer feels like they have had their query resolved in a timely fashion.

 

6)    To stay on top of the latest Social Media trends

Social Media Managers are always in the know when it comes to new algorithms, the big changes on Social Media platforms and how to utilise these as a small business. It is highly unlikely that the owner of a small business will have the time to go through articles, webinars and latest blogs to find this information and then how to use this information to their advantage. This is when a Social Media Manager steps in – to assist you make the most out of the latest Social Media trends.

 

7)    To get data and reports on your Social Media Pages

Do you know how Facebook Business Manager works and how to retrieve important information regarding your posts on Facebook? Or how to compare this to a previous period or compare to another platform to see which is working best for your brand? If the answer is no, you should definitely get a Social Media Manager as they know how to find important data about your small business and use this to create an ongoing strategy for you to get more leads.

 

8)    To save money on your Marketing Budget

Believe it or not, it is cheaper to do Digital Marketing and run Social Media Campaigns than Traditional Marketing AND it is more affective at gaining interest from your particular target audience. I am not saying don’t do Traditional Marketing (I am personally a fan of combining Traditional and Digital Marketing) but spending money on a Social Media Manager will be definitely worth doing as you will receive more brand awareness than ever before.

 

9)    To get a professional to do the job for you

You may have already delegated the maintenance of your Social Media page to one of your team or staff members thinking this will save you money; unfortunately even if they are young and think they know all about Facebook – I can assure you that they probably wouldn’t know how to run Facebook Ads aimed at website conversions and link a Pixel to your website to re-target potential customers. It is honestly worth investing in a Social Media Manager if you want to get the job done properly and it is more money efficient in the long run and will create a better return on investment.

 

10)    To increase your website traffic or store visits

Whether you have an online store or bricks and mortar store, Social Media is an excellent way to increase sales for both entities. Building a relationship with your customers is so important, I can’t emphasize this enough. Once you hire a Social Media Manager you will see an increase in website traffic or store visits because, guess what, they know how to influence people to want to shop with you once they’ve built content to create a relationship, which turns into revenue.

 

I hope this gave you an insight into the importance of a Social Media Manager and you will consider hiring one in the future.

Thanks for reading!

Sam Horlock
Samarketing
www.samarketing.co.nz

 

If you are interested in the Social Media Management services Samarketing provides view our Full-Service Marketing Packages or our DIY Marketing Packages
If you want to have a chat about how I can help your small business contact me today

A to Z guide of Facebook Ads

attracting an audience - A to Z guide of Facebook Ads
Facebook Ads are a very important part of Social Media Marketing, with over 60 million businesses owning a Facebook Page. Marketing Managers are implementing Facebook Ads into their Marketing Strategies more than ever before. With this in mind, I have put together an A to Z for a quick insight into Facebook Ads and some of the keywords you are likely to find when using it as a marketing tool.

Ads Manager –  The place you want to be for creating and editing your Ads, viewing the performance and measuring the results of your Facebook Ad Campaigns.

Budget – The total amount you are willing to spend on a Facebook Ad, this can be done as either a daily budget (i.e. $5.00 a day) or a lifetime budget ($50.00 in total).

CPCCost per click is calculated to show how much each individual link click has cost you, it is a metric used to scale the effectiveness of your ad’s performance.

Detailed Targeting – This a way to define your audience and narrow down the group of people reached to be more suitable for your Facebook Ad, you can include or exclude: demographics (field of study, job title or relationship status etc), interests (restaurants, football, theatre etc) and behaviours (commuter, engaged shoppers, Apple iPhone users etc).

Estimated Daily Results – This is an estimation devised by Facebook Ads Manager to give you the estimate daily results for your Facebook Ad. They consider your budget, your bid strategy, your past performance data, market data and characteristics of your target audience. The types of results that can be estimated are; reach, event responses, leads, page likes, page engagements, offsite conversions etc.

Frequency – This is the average times that each person saw your Facebook Ad. It is calculated by impressions divided by reach. Frequency helps build brand awareness to show your target audience the advert several times so they recognise your brand converting them from cold leads into warm leads.

Gender – You have the option to choose male, female or all genders when creating the audience for your Facebook Ad.

Help Centre – Facebook has a help centre to provide you with any additional information you need when you are constructing your Facebook Ads https://www.facebook.com/help/

Impressions – This is the number of times that your Facebook Ad was shown or ‘on-screen’. For example, if the Ad appears on Facebook on the news feed this will count as one impression, even if they scroll back up the page and see it again.

Job Post Boost – There are options to boost a job post to gain more potential applicants, you can detail your targeting by location, but not by age or gender which are only available on Facebook Ad Campaigns.

KPI’s – Key Performance Indicators or KPI’s are the key metrics that make it easier to understand how your Facebook Ad Campaign performed. This can be viewed in the results column and will differ depending on the objective you have chosen to achieve.

Lead Generation – This is an option when setting up your campaign goals and is aimed at driving more sales leads from people interested in your business or brand. You can collect information such as email addresses, names, phone numbers etc so you can contact potential customers on or off Facebook.

Messenger Ads – These are Facebook Ads that appear on the home tab when people are using Facebook Messenger on their mobile. The Ad can lead people to a destination such as a website or a contact form etc depending on your ‘call to action’.

Negative Feedback – this is a score that Facebook accumulates depending on how many times people have hidden your Ad or have chosen not to see Ads from you, the score is either low, medium or high (if you Ad’s are great this should be low!).

Objective – The objective is what you wish to achieve out of your Facebook Ad campaign, for example, you may want to get more Facebook Page likes. There are different options available including; awareness (brand awareness or reach), consideration (traffic, engagement, video views etc) or conversion (conversions, catalogue sales or store visits).

Placement – The Ad can be selected to run on one or several platforms including Facebook (feeds, instant articles, marketplace etc.), Instagram (feed or stories) or Messenger (home or as a sponsored message).

Q – Facebook IQ – Facebook IQ is a tool that offers consumer and advertising insights and is a way to effectively plan your Facebook Ad Campaigns by researching your desired target market https://www.facebook.com/iq

Reach – The reach of a Facebook Ad is how many times a person saw your Ad at least once. The reach can be affected by your budget and audience targeting.

Schedule – You can schedule your Facebook Ad with a start date and time and an end date and time. Things to be considered when scheduling your Ad is to when your target audience will most likely be on Facebook and how long you would like your Ad to run for.

Traffic – Selecting ‘Traffic’ under consideration as a campaign objective will aim at sending more people to a destination on or off Facebook, such as an app or a website.

Unique Link Clicks – this is an estimated metric performed by Facebook by calculating the number of people that performed a link click on your Facebook Ad.

Video Views – You can create a video to engage followers through Facebook Ad’s whether you want to do a product launch, customer testimonies or behind-the-scenes footage. If you wish to appear on the ‘in-stream videos placement’ use a video between 5-15 seconds long as people tend to watch the entire video if they are shorter.

Website Leads – There are ways to track leads to your website by installing a Facebook Pixel to your website. This is useful for seeing how many people used Facebook to navigate to your website.

X – Facebook PiXels – Facebook Pixels can be easily added to your website by copying the appropriate Facebook Pixel Code (this can be found in the Facebook help centre) and posting it into your header box on your website pages. This will then track website leads, completed registrations and completed purchases, you will be able to access this data and use this to your advantage in future Ad campaigns.

You have Total Control of Your Ads – Remember that with Facebook Ad’s you have complete control over your budget, target audience, design, content, where they are displayed, ad duration and more! Use this to your advantage and sit back and watch the results!

Zuckerberg – Z is for Zuckerberg, I couldn’t really miss out this guy when discussing Facebook Ads. He has made it possible for businesses of any size to create more brand awareness through Facebook Ad’s targeting their desired target markets. If you haven’t used Facebook Ad’s for your business it is recommended, you can start out with a budget as low as $1 a day and still get results.

Thanks for reading!

Sam Horlock
Samarketing

www.samarketing.co.nz

Sources:

https://www.facebook.com/business/
https://venturebeat.com/