Sam Horlock

Facebook Boosted Posts vs Facebook Ads

  Promoting your business on Facebook is a key component to nearly every Digital Marketing Strategy in 2018. If you have ever tried to advertise on Facebook, you’ll know that there are two main options to choose from – Boosted Posts or Facebook Ads. In this article, I will describe what they involve, the ease.

Top 5 Tips to Write More Effective Social Media Posts

1. Be Personal – use a tone that is relatable to your target audience 2. Be Visual – use a range of images, GIFs, Infographics and videos 3. Ask & Answer – ask questions and/or solve problems 4. K.I.S.S. – keep it simple and short 5. Be Consistent – post consistently to build brand awareness.

Latest Facebook Sizing Guide 2018 – [Infographic]

The correct sizing of your Facebook images is important if you want your images to be viewed professionally and to be the best viewing experience for the user. Facebook change their image sizing quite regularly so here is the latest sizing guide for you to make it easier to keep those images optimised and looking.

Top 10 Reasons to hire a Social Media Manager for your Small Business

    Do you find yourself not being able to keep up with your Social Media? With constantly changing algorithms and trying to post regularly to keep your customers engaged WHILST running a business – now that is a lot of work. Social Media Marketing is a vital part of creating relationships with potential customers.

A to Z guide of Facebook Ads

Facebook Ads are a very important part of Social Media Marketing, with over 60 million businesses owning a Facebook Page. Marketing Managers are implementing Facebook Ads into their Marketing Strategies more than ever before. With this in mind, I have put together an A to Z for a quick insight into Facebook Ads and some.