Do you find yourself not being able to keep up with your Social Media? With constantly changing algorithms and trying to post regularly to keep your customers engaged WHILST running a business – now that is a lot of work.
Social Media Marketing is a vital part of creating relationships with potential customers and retaining these customers to get repeat business from them again and again.
Therefore, I have compiled a list of the top 10 reasons why you should hire a
Social Media Manager for your small business today.
1) To give yourself more time to focus on your business
It is difficult being a small business owner with so much to deal with on a day-to-day basis. You are running the show and sometimes things can get on top of you and generally the first thing that gets neglected are your Social Media pages. Imagine not having to worry about it and leaving someone else to do it all for you. The time you spend trying to come up with content for your Social Media pages is time that could be spent elsewhere, more productively.
2) To keep your content posting consistent
There is nothing worse than a Facebook page that only posts once every so often, such as once a month or even once a year! Small businesses may not think there is anything important enough to share with their fans, however that is bad practice. A Social Media Manager will create a consistent content calendar which will be compiled with research into your target market to find out when they are most likely to be online including days of the week and times of the day. This means that your audience will be seeing your content consistently and they will remember your brand.
3) To keep your target audience engaged
Alongside the consistent content calendar, the content itself needs to create engagement. A Social Media Manager will investigate your target audience and create content that will most likely engage with your posts. As a small business you generally won’t be able to continue to produce engaging content without extensive research into your target audiences’ online viewing behaviours and going back to point 1 – who has time for that? You’ve got a business to run!
4) To choose the right platforms for your industry
There are small businesses that just use Facebook to promote themselves; there are also small businesses that use Instagram, LinkedIn, Pinterest, Tumblr, Twitter and Google+. But which one is correct? The truth is, the platforms you choose to promote your small business might be completely wrong for the target audience you are aiming to attract. This is when a Social Media Manager steps in – to create a Social Media Marketing Strategy and provide you with the suggested platforms that are most worthwhile for your industry.
5) To maintain your small businesses reputation
Social Media isn’t just for engagement and brand awareness, it is also a customer service tool. People leave reviews on your pages, send you queries or questions regarding their purchasing history with you. It is so important to respond to these queries as soon as possible as it can affect your overall reputation in the future. A Social Media Manager can maintain your small businesses reputation by replying to common questions for you – or pass them onto you so the customer feels like they have had their query resolved in a timely fashion.
6) To stay on top of the latest Social Media trends
Social Media Managers are always in the know when it comes to new algorithms, the big changes on Social Media platforms and how to utilise these as a small business. It is highly unlikely that the owner of a small business will have the time to go through articles, webinars and latest blogs to find this information and then how to use this information to their advantage. This is when a Social Media Manager steps in – to assist you make the most out of the latest Social Media trends.
7) To get data and reports on your Social Media Pages
Do you know how Facebook Business Manager works and how to retrieve important information regarding your posts on Facebook? Or how to compare this to a previous period or compare to another platform to see which is working best for your brand? If the answer is no, you should definitely get a Social Media Manager as they know how to find important data about your small business and use this to create an ongoing strategy for you to get more leads.
8) To save money on your Marketing Budget
Believe it or not, it is cheaper to do Digital Marketing and run Social Media Campaigns than Traditional Marketing AND it is more affective at gaining interest from your particular target audience. I am not saying don’t do Traditional Marketing (I am personally a fan of combining Traditional and Digital Marketing) but spending money on a Social Media Manager will be definitely worth doing as you will receive more brand awareness than ever before.
9) To get a professional to do the job for you
You may have already delegated the maintenance of your Social Media page to one of your team or staff members thinking this will save you money; unfortunately even if they are young and think they know all about Facebook – I can assure you that they probably wouldn’t know how to run Facebook Ads aimed at website conversions and link a Pixel to your website to re-target potential customers. It is honestly worth investing in a Social Media Manager if you want to get the job done properly and it is more money efficient in the long run and will create a better return on investment.
10) To increase your website traffic or store visits
Whether you have an online store or bricks and mortar store, Social Media is an excellent way to increase sales for both entities. Building a relationship with your customers is so important, I can’t emphasize this enough. Once you hire a Social Media Manager you will see an increase in website traffic or store visits because, guess what, they know how to influence people to want to shop with you once they’ve built content to create a relationship, which turns into revenue.
I hope this gave you an insight into the importance of a Social Media Manager and you will consider hiring one in the future.
Thanks for reading!
If you are interested in the Social Media Management services Samarketing provides view our Full-Service Marketing Packages or our DIY Marketing Packages
If you want to have a chat about how I can help your small business contact me today